Torghandel – Branding a smart food startup
Torghandel is a startup in the food industry with an innovative business idea: to sell affordable food directly from producers to consumers. By cutting out the middleman, Torghandel makes it possible to offer fresh, quality products at lower prices — all through a modern digital platform.
They needed a visual identity that clearly communicates their core values: affordability, trustworthiness, and digital innovation. The branding had to strike a balance between being approachable and professional, while also feeling fresh and tech-savvy — just like their business model.
The idea was to stay firmly within the visual category of low-cost grocery brands — a space that consumers immediately recognize. By using a familiar color palette and a clean, straightforward design, we made sure Torghandel would be instantly perceived as affordable, trustworthy, and digital.
This strategic choice allowed us to quickly establish brand recognition and build credibility, while still leaving room for a modern, tech-forward expression that sets Torghandel apart in the market.
Key words
Modern
Recognizable
Clear Communication
Affordable Feel
Strong Digital Presence
