Branding
Art Direction
Task:
Kalle Dernulf is a well-known DJ and presenter in the electronic music world. "Musik & Dernulf" is his own podcast where he interviews prominent artists within the electronic music genre. For this venture, he required an identity that reflects the essence of electronic music.
Approach:
The identity is rooted in the circular form found in many elements of electronic music, such as vinyl records, tape machines, cassettes, knobs, speakers, microphones, etc. This theme is reflected in both the font and the logo.
