Branding
Packaging
Task:
Carlsberg Brewery aimed to refresh the design of Millennium beer, transitioning from its old aesthetic to a contemporary look that resonates with the times. The objective was to evoke a more youthful and welcoming appeal to a broader audience.
Approach:
The solution centered around a clear and swift graphic concept. This concept draws inspiration from the word "2000," incorporating the rounded shapes reminiscent of that era into the typography, thereby establishing a consistent theme in the brand identity.
